Ms Li Lin Phong, Prudence

BSc. Psychology, Minor: ABA, and Global General Business. M Clin Psyh

Clinical Psychologist


Master of Clinical Psychology HELP University
Bachelor of Psychology, Minor: Applied Behavioural Analysis, and Global General Business Troy University

Working Experience

Serene Psychological Services 2023 – Present
Centre for Psychological and Counseling Services, HELP University 2021 – 2022
Registered Behaviour Technician (RBT) 2018 – 2020
Applied Behaviour Analysis Therapist 2017 – 2018



  1. English
  2. Mandarin
  3. Hokkien

Professional Membership

  1. Malaysian Society of Clinical Psychology (MSCP)


Prudence started working as an applied behaviour analysis (ABA) therapist in her early career years. She had a great interest in helping children with special needs, especially children with Autism Spectrum Disorder (ASD). Through her time as an ABA therapist, she provided home-based and center-based behaviour therapy, conducted group activities, and worked closely with her supervisor in developing and improvising individualized treatment plans for her clients.

After working in the ABA fields for a few years, she expanded her interest in adult mental health and hence, embarked on a new journey into the Master of Clinical Psychology. Prudence is professionally trained to conduct psychological assessments and provide psychotherapy for various populations including adults, adolescents, and couples. She has worked with clients on presenting issues such as depression, anxiety-related disorders, OCD, grief, attention deficits and hyperactive disorder (ADHD), and other interpersonal concerns.

Prudence conducts her sessions mainly using Cognitive Behavioural Therapy (CBT), Compassion-Focused Therapy (CFT), and Acceptance and Commitment Therapy (ACT). She conducts the therapy in a humanistic manner by understanding clients’ experiences as she emphasises the importance of therapeutic alliances with her clients. She is open and receptive to feedback while having the flexibility to adapt the treatment plans in accordance to client’s needs.

Prudence enjoys being a couch potato during the weekend to rewind and recharge. You may find her in cafés during her off day enjoying pastries or just chilling.